· 2 min read
How AI Assistants Decide Which Brands to Recommend
ChatGPT, Claude, Gemini, Grok, and Perplexity don't pick brands at random. Here are the signals that put a company inside the answer.
The answer engine room
How AI search actually works, and how to make it recommend you.
· 2 min read
What Is Generative Engine Optimization (GEO)? A Plain-English Guide
GEO is the practice of getting your brand mentioned and recommended by AI assistants like ChatGPT, Claude, and Perplexity. Here's how it works.